![]() If they don’t, their answers might be unreliable. For example, include a statement like “I appreciate the wide variety of products found online” paired with “I feel overwhelmed by too many options online.” Someone who agrees with the first statement should disagree with the second. It can be beneficial to include these questions as pairs. ![]() Include both positive and negative statements: By including both positive and negative questions, this can weed out any respondents who rushed through and chose the same answer for everything.The score averages are a great way to track your progress over time. For example, “I am satisfied with my online shopping experience.” The respondents would choose their answer based on their level of agreement. Phrase your questions as statements: Instead of asking yes or no questions, pose your question as a statement of fact.To create a Likert scale that reduces bias, it is important to do the following: (Variance is a technical word for high levels of detail in a survey.) The more variance you add to a survey, the better your results will be. The more detailed you are in your survey, the more variance you will get. In order to get the information you need from your Likert scale survey, you need to ask the right questions.
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